Lexicography Dictionary Criticism Essay Example | Topics and Well Written Essays - 1500 words

Lexicography Dictionary Criticism - Essay Example approach to define a word and hence it appeals a broader English speaking audience. The division of this polysemous lexeme into geographical usage is particularly helpful for a speaker to make a clear distinction, which is important when either engaged in writing or conversation about a particular context. Both editions provide such a sense division around various English speaking contexts. The COED10 also provides a "characterization of the meaning of the lexeme; it does not give an exhaustive explanation of all possible referents" (Jackson, 2002, p.93). Following random example taken from COED10 elaborates this aspect. offside adj. & adv (in games such as football) occupying a position on the field where playing the ball not allowed, generally through being between the and the opponents goal. n 1 the fact of bring offside (usu. the off side) chiefly Brit. the side of a vehicle furthered from the kerb. Compare with NEARSIDE > the right of a horse. In the above definition, as was the case with other random samples, the definiendum is related to its super ordinate concept (for either sport or vehicle, a position). Another common tactic relied upon in COED9 and COED10 was to add a typifying definition to a synonym one-basically describing what is 'typical' of the referent. An important distinction between COED9 and COED10 is that contrary to COED9, COED10 has employed the concept of fourth definition which explains the use 'of which a word or send of word is put, usually in the grammar of the language' (Jackson. 2002. p. 95). Following random sample taken from COED10 signifies this feature. widow n 1. A woman who has lost her husband bydeath and has not married again. > Humorous a woman whose..."Anyone who has ever read or written a review of a particular dictionary will know that generally agreed criteria and standards for the assessment of quality and performance are still rare, if they can be said to exist at all" (Jackson, 2002, p.173), and same supposedly simple act applies here too.

Service Quality of Hotel Park Inn Assignment Example | Topics and Well Written Essays - 3000 words

Service Quality of Hotel Park Inn - Assignment Example The growth of these local companies is giving very tough competition to international chain hotels like Pearl Continental, Holiday Inn not only in terms of price but quality of product and services as well. Quality service is a major challenge facing the hospitality sector in this millennium. Competitive advantage and competitive success relies heavily on the service quality in this industry. The delivery of service depends upon various factors and the most important factor is the people or human resources. Every interaction is a service encounter in the hospitality sector and interactions take place at various levels. Assessing the customer expectation and efficiency in delivery of service is a big challenge in this highly competitive and fast moving industry. This paper will attempt to study whether the high or low volume of service encounter affects the overall service quality at Hotel Park Inn, Peshawar. It will try to determine how the contribution of employees, of the managers, technology, innovative ideas, and the consumers themselves help meet the challenge in the new millennium. Hotel Park Inn, Peshawar (PIP) is a 3 start hotel and experiencing rapid growth. Its products and services give the customers a feel of a 4 star hotel. The hospitality sector in Pakistan can be divided into the corporate and the consumer sector, the corporate being a very large and dominating sector. This is especially in view of Afghanistan as the neighboring country which uses Pakistan as the entry and exit point for all its travels. The hotel has 70 rooms on offer apart from conference and wedding facilities. Conferences contribute towards revenue generation but its main revenue comes from rooms sold. The hotel is very strategically located which provides easy access to both the discerning corporate clients as well as the leisure traveler. It also offers wedding facilities for the local people. The PIP's association with recognized tour operators adds to its service quality as it is in a position to offer sightseeing packages to its foreign clientele. During the lean season this also becomes a source of revenue. Hotel Park Inn can boast of a large number of loyal customers. Hotel Park Inn is basically a type of room night segment of the hospitality industry although it provide leisure and conference facilities as well. It is situated in the heart of historical Khyber bazaar Peshawar, in the North West Frontier Province of Pakistan. Its location is very much suitable for targeted segment of market i.e. business visitors/customers. One can get access from the hotel to all the important places of the city like airport, national train, motor highway, historical places and all the business centers. The hotel building consists of six stories, newly constructed which contains 70 double rooms, 2 dining halls, 3 conference rooms and a immense basement car park where 70 cars can easily be parked . This building has been designed and constructed by a renowned architect Mr.Zaheer. The firm is owned by Hajji Group which was founded in 1996.

Promotional Mix Of Tata Docomo

Promotional Mix Of Tata Docomo Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technology, as also products and services like the i-modeTM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! . Despite being a late entrant, Tata Indicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire-line Services. Promotional Mix Strategies Adopted by TATA DOCOMO ltd. As a telecom service provider company DOCOMO core product is its SIM card and services. It adopts many sales promotional mix tools to capture the market. The main tools which, company has adopted to promote sales are: Advertising Sales promotion and CSR Events and experiences Public relations and publicity Direct marketing ADVERTISING As a medium of exchange TATA DOCOMO has adopted many campaigns to hit the market. The campaign, which will run through the festive season, aims to stand out with two key selling points: one, its tagline Do the New; and two, its differentiated tariff plans. Do the new is a concept that prompts every citizen to do something new, even if its a small thing. It appointed Pooja Chopra (Femina Miss India World 2009) and Krushnaa Patil (the youngest girl to conquer Mount Everest) as brand ambassadors. For Tata DoCoMo, doing the new has also meant charging the user per second, and not per minute. The basic tariff is one paisa per second for both local and STD calls, a deviation from the industry practice of a 60-second billing. The company claims that this plan, termed as pay as you use, is gaining popularity in the market. If life changes in seconds why to pay for minutesà ¢Ã¢â€š ¬Ã‚ ¦. : It not only focuses on television advertising but, also in print media. Often, its advertisement can be seen in any reputed news papers. For advertisement it has done many campaigns, some of those are: DO THE NEW DOCOMOS SONG Its time for you to DO the New every time you make a call with Tata DOCOMO My Song The track has four layers, making it easier for the brand to use any part, as the communication demands. The first part is the repeated do do do bit; the second is the repeated do-do, mo-mo bit; the third part is when Docomo is recited in a cuckoo clock manner; and finally the high-pitched voice taking the tune to a higher note. . The logo of Docomo dance, walk , sit, stand and does all super cute actions to form different patterns which is very much impressive.. Tata Docomos 3G PLAN Its tag line is Why walk with the old when you can fly with the new Small Screen Plans Enjoy Flexible Plans and More with Tata DOCOMO Small Screen 3G Plans. MRP (Rs.) Local + National + Roaming (Mins) Data Validity (Days) 350 500 150 MB 30 500 750 250 MB 30 750 1250 500 MB 30 1000 2000 1 GB 30 2000 5000 2 GB 30 Bonus Offer on Small Screen Plans : Additional 100 MB data with every recharge till Special Tariff Vouchers If you want to try out first and experience 3G or if you want to Top Up additionally to the Combo Plans. MRP (Rs.) Data Validity (Days) 90 100 MB 10 201 200 MB 30 501 650 MB 30 SALES PROMOTION Special tariff voucher: DOCOMO offers many special tariff voucher such as: night plan,, 1paisa plan, lifetime plan,GPRS,1p/6sec plan,etc to promote sales Discounts and free gifts: Its plan to sell DOCOMO sim card free or with minimum charges to promote sales is very popular among youth. It provides free sim card or minimum charges with the talk value of 50 rupees or more. Value added Services: TATA DOCOMO do partnership with Gemalto, the world leader in digital security. Gemaltos offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service DOCOMO provides many VAS to its customers to update them and give them valuable information like stock market information, weather, news and many others. TATA DOCOMO Unveils New Offers For MNP Tata docomo provides Mobile Number Portability by which, you can shift to another operator of your choice without changing your old number . Tata Docomo tie with many mobile companies to promote sales Samsung Galaxy is a cutting edge Smartphone, featuring a 3.2 AMOLE full touch screen and 7.2 Mbps HSDPA and Wi Fi connectivity, providing users access to Googleà ¢Ã¢â‚¬Å¾Ã‚ ¢ Mobile services and full Web browsing at excellent speeds. Tata DOCOMO Combo offer gives customer at a discount price with 6 month postpaid subscription free Events and experience Mirchi Activation and TATA Docomo present Talent Ekdum Loaded Radio Mirchi along with TATA Docomo organised the unique talent hunt contest titled Talent Ekdum Loaded that culminated with a grand finale on October 12 at Oberoi Mall in Mumbai. The contest was held in 36 colleges and eight malls across the six cities of Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur. The event was managed by Mirchi Activation. The main objective of the event was to provide a platform for the youth to showcase their talent Tata DOCOMO introduces customer outreach service Live Chat TATA DOCOMO has introduced a unique customer outreach service-Live Chat. The Live Chat service is a first-of-its-kind endeavor in the Indian telecom industry, aimed at ensuring prompt customer service as a key differentiator for Tata DOCOMO. The service will take care of all post-paid and prepaid queries, requests and complaints through the Live Chat option. Tata DOCOMO sponsors Mumbais Twitter festival Mumbai Twestival is an event where tweeps (people who tweet) from Mumbai and around can get together to celebrate the festival and support a local charity organisation which is selected by the tweeples. The noble cause for which the Mumbai Twestival is held is: Help a Child, where the tweeples will aim to provide scholarships to meritorious students who cannot afford the increasing cost of education. The aim is to provide the charity a platform on Twitter to spread awareness and raise funds for the cause. TATA DOCOMO sponser ODI T20 CELEBRITIES ENDORSEMENT AALU ARJUN @ TATA DOCOMO: Allu Arjun came to the Tata Docomo Store at Madhapur to give away prizes to a contest in association with Vedam. Allu Arjun gave the winners a music CD of Vedam signed by him SOHA ALI KHAN @ TATA DOCOMO STORE RANVIJAY AND POOJA CHOPRA @ DOCOMO STORE Tata DOCOMO organized more events Public relation and publicity DOCOMO maitaining their interactions with customers through social media like twitter, orkut , facebook, my space,youtube,HI5,etc Beyond the day to day and one-on-one interactions with our fans and followers, Tata DOCOMO has also launched consumer engagement programs with a heavy social media angle. This has helped us build repeat engagement points with a large number of our fans. Response from customer QUES 2: Which promotional methods must company emphasize and why ANS 2 The company must emphasize on sales promotion because there are some flaws I found in promotional strategies: RETAILER SIDE: Retailers are emphasizing on selling multi brands products. Few retailers are focusing on only one brands who provide them rewards and incentives. Lack of awareness about postpaid. CUSTOMER SIDE: Maximum no of inactive customer Some customers are loyal towards one brand Customers prefer company outlay because of attractive gift Few customers are not getting proper service COMPANY SIDE: Network problem and minimum coverage 80% customer are using prepaid plan whereas 20% are using postpaid because they are not aware of postpaid tariff plan QUES 3: Suggestion on more effective alternative promotion method company can use. ANS 3 RECOMENDATION Company should make it compulsory that a separate strategies adopted to increase postpaid sales Company can reduce the call rate with in the same network night calling. Some special gift should be there for retailer to attract them for push the customer, gift for customer also. A formal meeting for the retailers to make them understand inwhich way they can earn money (monthly basis like salary). Tariff plan should be start from low rental like 50, 99 and 199 as other company offers. Unlimited CUG facility can generate more corporate customer. A separate team should be there for supervising this channel Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image . Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sims by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.

Willy Russells Educating Rita Essay -- Willy Russell Educating Rita E

Willy Russells "Educating Rita" Educating Rita is a play about a working class girl who is tired of her lifestyle and asks a university tutor to educate her in an attempt to change her ways her life. Her tutor, Frank, shows her the cultures and values of the middle class world as well as teaching her about literature even though he too is tired of his lifestyle. Rita forces herself to change and realises the damage she causes to herself, acting as someone she isn't. Willy Russel writes about the clash of cultures from each of the English classes. In the beginning of the play when Rita and Frank first meet, they hardly understand each other: 'Frank stares at Rita who stands by the desk Frank: You are? Rita: What am I? Frank: Pardon? Rita: What? Frank: (looking for admission papers) Now you are? Rita: I'm a what?' The way of speaking in each class is so alien to the other and both Rita and Frank are totally bemused. Willy Russell uses this to show how much each class is separated with the other and how little to do they have with each other, each representative of each class in the play is depicted as having made stereotypes of the other: 'Rita: Can I smoke? Frank: Tobacco? Rita: Yeh. Was that a joke?' And: 'Rita: You wouldn't watch ITV would y'? Its all BBC with you, isn't it? Frank: Well I must confess Rita: It's all right, I know. Soon as I walked I here I said to meself, 'Y' can tell he's a Flora man. Frank: A what? Rita: A Flora man. Frank: Flora? Flowers?' In these two passages in scene one, it is possible to see the stereotypes that both Rita and Frank have of each other. Frank thinks that Rita might want to smoke cannabis, and Rita initially thi... ...hat she hadn't said it. But she had. And that's why I came back', Rita feels that her family is acting in pointless ways, pretending to themselves, e.g. like her mother, and feels she cannot bear to keep living a lie and wants to be able live how she wants to live, but in the end realises her education may not have been as amazing for her as she thought, in the last scene she tells of her flatmate and how she resented her lifestyle, in the end trying to kill herself. Rita realised she didn't want just to be able to regurgitate quotes and empty phrases, but to be herself, to enjoy whatever aspects of each social class she wants. In conclusion, the message that Willy Russell is trying to convey is that the boundaries of social class can be broken, and the key to success is to be yourself and embrace individuality rather to conform to the sheep of society.

King Lear Imagery

The seemingly loving and honest sisters, Generic and Reagan, and Starr son, Edmund, are In reality; evil, uncaring, deceitful beings, and clothing that symbolizes who a person Is, Is simply only an Illusion. Early on in the play, Learns two daughters, Generic and Reagan, appear to be very caring and are loving towards him, but with animal Imagery, their true nature is shown. When Lear tells his three daughter to profess their love to him (when he is dividing the kingdom) Generic and Reagan speak words of love and affection such as † Sir, I love you more than word can wield the matter,†¦ Beyond what can be valued, rich or rare,†¦ , when In reality, they do not possess the feelings they claim they have. Their appearance is that they are sincere, loyal and charming but the reality is the opposite. The two sister lie to their father to get what they want. They say what they know he wants to hear. It is only after Generic tries to force Lear to get rid of his men when he f inally starts to realism how uncaring they are. Lear even calls Generic a â€Å"Detested kite! â€Å", and that Is in fact what she is. Her and her sister lied and faked emotion to benefit them, â€Å"fed† off Lear as a vulture would to It's prey.Further Into the play, Lear completely realizes his daughters true evil nature, â€Å"†¦ How sharper than a serpent's tooth it is to have a thankless child. â€Å", again referring to them as unpleasant, vile animals. They took advantage of their father who was blinded by his ego to see the reality of who his daughters were. He mistook Generic and Reagan as the loving daughters, and Cornelia as the unloving one. Just because Cornelia did not play Learns love game, she was seen as the uncaring child. The reality of the daughters nature was swapped.These uses of animal Imagery help show what the woo, seemingly loving and affectionate sisters are actually Like. Deceitful, and cruel. Another way that the play shows false appeara nce is with clothing imagery. If a person wears extravagant, well-made clothing he is thought to be high society and is well respected. On the contrary, someone who wears ragged clothing is seen as useless, unimportant, and of low society. Lear was seen as powerful and respected, he was In fact the King, and wore luxurious robes and a fancy crown. In reality, he was not an intelligent man who was as powerful as he perceived himself to be.His loathing gave him that appearance, the illusion of power. When he had nothing, no kingdom, power, authority, or shelter, he still had the clothing, but he realizes that it now means nothing, â€Å"Through tattered clothes great vices do appear;' Robes and furred gowns hide all. Plate sin with gold,†¦ â€Å". In this quote Lear Is saying that poor people may appear to have weaker characters, but people Like him have this clothing clothing portray certain expected qualities of the wearer. Edgar, the son of Gloucester, knew of these societal perceptions and used them to his advantage.His Starr brother, Edmund, forges a letter of him plotting to kill his father. When his father learns of his apparent plan, he seeks to kill Edgar. To keep from being found and killed Edgar disguises himself as a Bedlam beggar, â€Å"†¦ Brought near to beast. My face I'll grime with filth,] Blanket my loins, elf all my hair in knots,] And with presented nakedness outface/ The winds and persecutions of the sky. † Since he drastically altered his appearance, and removed his clothes that represented who he is, no one will recognize and be able to kill him. This imagery shows Just how important and influential the clothing they wear are.Society associates specific appearances to specific people. If you have the look, you are what the look signifies. An illusion of importance or unimportance can be made depending on what clothes are draped. This imagery again explores the theme of appearance verses reality and shows the reader what reality is underneath the appearance. As well as the previous types of imagery enhanced the central theme, eye imagery is perhaps the most prominent. Eyes are what literally see what happens. It would be presumed that one could see the reality when it is happening before their eyes, but n King Lear this was not the case.As mentioned before, Generic and Reagan were also reality twisting children who deceived their father. Eye imagery is used to help covey the message that Lear is finally seeing the reality of his daughters when he says, â€Å"Pierce every sense thee! / Old fond eyes J Between this cause again, I'll pluck ye out. And cast you with the waters that you loose/ To temper clay. ‘ Yea, isn't come to this? Ha! Let it be so, I have another daughter/ Who I am sure is kind and comfortable. † He now has the idea that Generic and Reagan are the daughters that do not care for him, ND that it is, in fact, Cornelia that truly loves him.Edmund appears to all as a fine yo ung gentleman who is loyal and brave. In reality, Edmund is a cunning, devious, opportunist who will stop at nothing to please himself. Gloucester and many others are tricked by Edmunds appearance. What Gloucester does not see or refuse to see, is the hatred Edmund has for him because of his cavalier treatment of him. Edmund wants all control of Gloucester money and power. He fools both Edgar and Gloucester, destroying both of them, and turns them against each other. Only when Gloucester loses his physical sight does he see the reality of his two sons, â€Å"O my follies!Then Edgar was abused. Kind gods forgive me that, and prosper him! â€Å". He is told that Edmund was the one who ratted him out and that Edgar, all along, wasn't plotting to kill him. What appeared to him was Edmund was the honorable one and Edgar was the one turning against him, when in reality, it was the other way around. This type of imagery shows that what is seen is not always what it appears to be. These c haracters acted in a manner that made them appear to be who they are not, and even with sight, the reality was not seen immediately.To conclude, Shakespeare effectively used imagery in King Lear to help emphasis his theme of appearance verses reality, and how things are not always what they appear to be. The use of animal imagery to portray the true nature of the two and eye imagery of how things that can be physically seen, are not always what they appear to be, all further prove that reality can be completely different from the appearance. At first glance or impression, something can seem totally different than it's reality. Sometimes in order to see the truth, it takes more than Just seeing and believing what is right before your eyes.

Role Of The Discipline In Developing A Child’s Self-Esteem

1. What role do you think discipline plays in developing a child’s self-esteem? What forms of discipline best serve the self-esteem of the child or adolescent? I think discipline plays a vast role in developing a child’s self-esteem , it determines the way children collaborate with the public and theirs cause and effects to what may happen to the child depending on the way they were disciplined as a minor, such as knowing the difference from punishing and abusing a child.Punishing a child too harshly can scar them for life and have them grow up with low self-esteem and not giving those enough punishments that they deserve might turn the child into a monster. The forms of discipline that best serves the self-esteem of a child might include boundary-based discipline, and emotion coaching. 2. List and discuss how activities, clubs, or sports, impact the self-esteem of children and parents. Provide at least two activities, clubs, or sports in your answer.Children that parti cipate in sports, clubs, etc. are more likely to have a high self-esteem because self-esteem partially comes from accomplishments and success and when children succeed in the sports and clubs that they are devoted in will give them that satisfactory that they have been striving and working hard for. Such as basketball players working hard on different techniques on how to win a game, that takes time, effort, and determination.But after that big win, the trophies, the crowds going wild over what you’ve succeeded, it puts the child/athlete on top, making them thrilled over what they’ve just accomplished leading to high self-esteem. Being involved in a debate club also gives you that boost of excitement knowing that whatever your thinking is being heard and your knowledge is being shared with those who are present, after winning versus someone else gives you that high self-esteem, because you’ve just accomplished a great self-achievement.